With the 2011 NBA Draft now just a few weeks away, teams and fans alike are scouring for every available resource to find out all that they can about any prospect that could fall into their range on the big night. There are few unknowns with players like Kemba Walker and Brandon Knight having spent […]

As a record number of fans tune into this year’s NBA Finals between the Heat and Mavs, they are doing so via a growing number of digital channels and marketing avenues, both online and off. In short time, the NBA’s digital strategy has become the example for other professional leagues to model, and this year’s […]

There have been a lot of words about words this spring, especially in NBA circles. Words uttered in anger, words yelled in frustration, words said like a joke. Words that hurt, words that annoy and words that result in a fine and a public tongue-lashing. But mostly, words seem to inspire more words. The words […]

There’s a trio of basketball players on the verge of winning a championship down in Florida this month, and although one man remains from a previous title run back in 2006, the thought of a new trophy representing the inaugural year of a new regime is just too hard for the three of them to […]

Rewind to June 20, 2006. Dallas is at home, playing Miami in Game 6 of the NBA Finals. There’s about 30 seconds left and Miami is holding a slim lead. The shot clock is winding down as Dwyane Wade holds the ball and moves to his left. Dirk Nowitzki stands there, they collide and Wade is awarded two free […]

Andre Levingston feels the time is right. Levingston is one of the founders of the National Basketball League of Canada, a new professional league set begin play this October. “There’s definitely a thirst and passion for the game of basketball in the country,” Levingston told the Canadian Press earlier this month. “We thought, if there ever was going […]

Baron Davis is an unpredictable man. So unpredictable in fact that when the Jungle Book 2 shows up listed in the filmography of his IMDB profile, it prompts little suspicion. Over the past half decade, in addition to his work running offenses in the NBA, Davis has emerged as a promising young film maker and producer, even acting occasionally on television and in […]

It wasn’t always this way, but that doesn’t mean this way isn’t better. Maybe Tyson Chandlertells himself this as he sprints down the the American Airlines Center court to beat his man to the block. Then again, maybe he’s moved on. The faces that surround him these days aren’t the faces he set out with a […]

Less than one year ago, Cleveland Cavaliers owner Dan Gilbert boldly proclaimed, “I personally guarantee that the Cleveland Cavaliers will win an NBA Championship before the self-titled former ‘King’ wins one. You can take it to the bank.” At the time, it seemed ridiculous, and as this past season progressed, it seemed to become even more outlandish. By the […]

Russell Westbrook is sitting on the court, head lowered, arms resting on knees. It’s the end of the second overtime in Memphis and the game is going to a third overtime. He’s tired and it’s not hard to see why, he’s been on the court almost the whole game. Before it’s over, he’ll end up spending […]